SEARCH LAB · TECHNICAL SEO
Technical SEO that gives your website a stronger foundation.
Help search engines discover, understand and index the right pages. Our technical SEO work identifies issues with site structure, crawlability, indexing, redirects, mobile usability and performance so improvements can be prioritised clearly.
What technical SEO covers
Technical SEO helps remove barriers that can make a site harder for search engines and people to use. The right work depends on the website, its platform, its size and the problems found during review.
Crawling and indexing
Review robots directives, XML sitemaps, canonical URLs and indexability to help important pages remain accessible.
Site structure
Improve navigation, URL consistency and internal linking so key pages are easier to discover and understand.
Redirects and errors
Identify redirect chains, broken links, unsuitable status codes and missing-page issues that affect visitors or crawling.
Mobile and performance
Review mobile usability and performance signals, including opportunities related to Core Web Vitals where relevant.
Our technical SEO process
1. Audit the site
We review the technical foundations and the pages that matter most to your business, looking for issues and opportunities rather than applying a generic checklist blindly.
2. Prioritise the findings
Findings are grouped by impact, urgency and implementation effort. This helps distinguish important indexation or site-structure problems from lower-priority refinements.
3. Implement and validate
After changes, we check the relevant pages and settings to make sure the fixes behave as intended. Where available, search performance and crawl data can help inform future work.
Technical SEO for WordPress websites
WordPress sites can be affected by plugin settings, duplicate URLs, page-builder output, redirects, caching and theme behaviour. Changes should be tested carefully so SEO improvements do not disrupt existing functionality or tracking.
Frequently asked questions
Does a technical SEO audit guarantee higher rankings?
No. An audit can identify barriers and improvement opportunities, but rankings also depend on relevance, content, competition and other factors.
Will you change my website during an audit?
The review identifies and prioritises issues first. Any implementation should be agreed and handled carefully, with backups or appropriate safeguards for higher-risk changes.
How often should technical SEO be checked?
Review it after significant site changes, migrations or platform updates, and periodically as the website and search requirements evolve.
Need clarity on your website’s technical health?
Contact us to discuss a technical SEO review, or see our wider SEO services.